07/30/2012

DFI Strengthens European Auto Aftermarket Product Distribution with Strategic Partnership Through Diamon-Fusion UK

Diamon-Fusion International, Inc. (DFI), global developer and exclusive licensor of patented hydrophobic nanotechnologies, announced today has formed a strategic distribution partnership in the United Kingdom with Vermonde Ltd., under its trading name Diamon-Fusion UK (DFI UK), based near Birmingham, England. The new agreement provides for exclusive distribution of DFI's flagship Diamon-Fusion® coating and glass protection products throughout the automotive sector in England, Scotland, Wales, Northern Ireland and Eire. Vermonde Ltd. has partnered up with J D Concepts, DFI UK's administrator to develop an innovative guarantee that protects the car owner in the event of a chip or cracking of the windshield, and Premias Solutions, a well-established UK company with a strong presence in the dealership channel.

DFI's patented nanotechnology can be easily applied on new and existing glass surfaces for cars, vans, buses, trains and motor homes. The chemical reaction bonds to form an ultra-thin protective layer of optically clear material which makes the surface significantly resistant to weathering, and impacts, with an E2C (easy-to-clean) functional benefit. Independent studies have shown that windshields and side glass treated with hydrophobic coatings, such as Diamon-Fusion, have improved visibility during rainy conditions providing an invaluable added safety feature for drivers and passengers alike. In addition, independent lab test prove Diamon-Fusion treated windshields resist chips or cracks from flying road debris significantly better than untreated glass. Details of these test results are found at www.diamonfusion.com/en/products/test_results.aspx.

For dealerships DFI UK will offer the Diamon-Fusion® Peak Performance Program, a program that increases customer satisfaction and drives traffic into dealerships through its patented Diamon-Fusion windshield coating and Peak Performance certificate that entitles holders to revitalization treatments every six months for up to five years. The revitalization process ensures peak performance of the Diamon-Fusion application, so the surface performs as well as the day it was applied.

"Diamon-Fusion has proven to be a huge success with drivers and dealerships alike in both the United States and Canada which has helped to increase workshop sold hours, customer retention and profits. While the actual treatment delivers a number of notable and impressive tangible benefits to drivers, one of the key attractions to workshops is the way it can be sold within the dealership," explains Nathan Curzons, Director, Diamon-Fusion UK. "The DFI line of auto products appeal and versatility means that there are significant opportunities for several areas of sales and aftersales such as service departments or indeed finance and business insurance managers."

"The strategic alliance with Vermonde and the launching of DFI UK provides a key step towards our continued expansion in the EU market and elevates our commitment to provide consumers with quality, cutting-edge coatings that meet every demand and budget. It also opens up channels for dealerships to promote an ongoing point of contact with valuable customers under a low-cost, value-added safety program, bringing return traffic to the dealership with a chance to up sell additional services," stated Guillermo Seta, Corporate Vice President and Executive Director of DFI. "By providing safer driving conditions with the Diamon-Fusion application, the program is a win-win for both the dealer and consumers who want the benefits of added safety with cost-effective solutions; we are pleased to partner with a forward-thinking company, where quality products, customer safety and satisfaction are key components to success," added Mr. Seta.