Fenzi South America, 20 years of success in the name of friendship

It was 1996 when the deep friendship and mutual respect between Dino Fenzi and Jacobo Soifer gave life to an entrepreneurial challenge that would bring remarkable success in the years to follow. The collaboration was initially established to support mirror manufacturers in Argentina, and later spread throughout the entire continent starting from Chile and Brazil, with the supply of Duralux paints.

Fenzi’s reputation as a company with excellent quality and complete dedication to glass has been known for some time now. The subsequent birth of Fenzi Argentina S.A. and its gradual emergence on the market has added further substance to the intuition of Dino Fenzi and the efforts of Jacobo Soifer, an expert on the local glass industry. They successfully managed to introduce the main Fenzi products into the South American market, in particular sealants for insulating glass. This beautiful story became even more riveting with the entry of Pablo Soifer, Jacobo’s son, into the Company, which in the meantime had become Fenzi South America. Pablo was able to unleash the great commercial potential existing in that market in rapid development, after the stagnation of 2002, although characterised by continuous hard-to-manage fluctuations.

Fenzi South America is now the main reference point for the entire South American industry, which despite its generally up-and-down economic situation, has a future full of very important investment opportunities in terms of energy savings and overall improvement of living comfort. In fact, the search for a higher level of thermal and acoustic insulation in homes and public buildings has become a priority in the economic development plans of South American countries. This was one of the themes discussed by Pietro Ungarelli, R&D Manager of the Fenzi Group, at the event organised by Fenzi South America at the Circolo Italiano of Buenos Aires to celebrate the 20th anniversary of the Group’s founding.

During this event, the CEO of the Fenzi Group, Alessandro Fenzi, expressed his appreciation for the excellent results achieved. “Special thanks goes to Jacobo Soifer, whose enthusiasm and optimism have enabled us to be here today to celebrate this important anniversary. We celebrate the friendship between Italy and South America, a friendship that symbolises the shared dedication to the glass industry. Each day, we produce the best technology available on the market today in our eleven factories worldwide.”

A shared feeling that reminds us of the emotional words spoken by Jacobo Soifer on the passing of Dino Fenzi in the fall of 2014: “Dino was not partner, he was a friend. We never argued, and together we always found the best solutions for our company. Dino’s support and trust during these 18 years have been priceless. We are proud of everything he has done for South America.”


The machinery consists of DESERT production machines for high-efficiency DESERT solar modules built specifically for extreme hot climate, such as can be seen in deserts or in tropical areas. Made solely in Germany and built using the latest in DESERT and TROPIC module production, the systems inlcudes all cutting-edge technology.

Certified DESERT solar modules, DESERT containers, DESERT power plants and DESERT manufacturing machinery built using pioneering DESERT and TROPICS technology are now fully set up, and ready to perform. But powering on the machinery has been a long time coming. Up until recently, this advanced piece of equipment had been waiting for clearance at a port in Brazil. Now that the formalities have been dealt with, both J.v.G. Thoma and its customer in Brazil can get production under way.

J.v.G. Thoma GmbH is a company whose vision has always been to harness the infinite power of the sun and convert it into an inexhaustible supply of energy. But a vision such as this requires global reach, and this project has opened new doors. Brazil is not only a gateway to South American cooperation, but also the launchpad to international reach and expansion.

Following the delivery of this initial order, J.v.G. Thoma GmbH will be looking forward to an ongoing collaboration with the Brazilian company. From setup and initial training to setting the scene for a ramp up, J.v.G. Thoma will be there to provide expertise and assistance. Moreover, the company will be jointly responsible, along with the client, for the successful integration of the DESERT solar module factory.

In the future, bigger DESERT power plants will be set up on Brazilian soil, and together with existing turnkey production systems, they intend to take up a large share of the products and assets this sector will possess locally. J.v.G. Thoma plans to build up a local network of sales agents that can extend a premium offering to neighbouring countries in South America. Eventually, the company hopes to be able to expand its customer base to clients in North America.

Hans Thoma, general manager from the Thoma-group, is eager to acquire a substantial market share in Brazil, a growing country with tremendous potential for solar energy output. Having complied with local official procedures (Inmetro, TÜV, Fraunhofer CSP) and cleared the way for future business collaboration, he expresses his hope that the solar industry will henceforth expand quickly.

”Being able to introduce Brazil to the infinite opportunities of a solar industry is a privilege for J.v.G. Thoma GmbH, and one that we are extremely grateful for. At the same time, this placed the ball squarely in our court, and the pressure to get the ball rolling quickly was high. Now that the lengthy initial formalities are out of the way, we can focus on making this project a success.“

The first DESERT solar module production in BRAZIL! Lets go ....
J.v.G. Thoma GmbH is delivering a DESERT turnkey production line to Brazil, the first of its kind and hopefully the first in many breakthroughs to leave the factory floor on their way to the largest country in South America. With a capacity of 30 MW, this is a small semi-automatic DESERT production line, but still a flagship in terms of DESERT solar module production and electricity generation in the country, now fully functional and ready to start with operation.

The machinery consists of DESERT production machines for high-efficiency DESERT solar modules built specifically for extreme hot climate, such as can be seen in deserts or in tropical areas. Made solely in Germany and built using the latest in DESERT and TROPIC module production, the systems inlcudes all cutting-edge technology.

Certified DESERT solar modules, DESERT containers, DESERT power plants and DESERT manufacturing machinery built using pioneering DESERT and TROPICS technology are now fully set up, and ready to perform. But powering on the machinery has been a long time coming. Up until recently, this advanced piece of equipment had been waiting for clearance at a port in Brazil. Now that the formalities have been dealt with, both J.v.G. Thoma and its customer in Brazil can get production under way.

J.v.G. Thoma GmbH is a company whose vision has always been to harness the infinite power of the sun and convert it into an inexhaustible supply of energy. But a vision such as this requires global reach, and this project has opened new doors. Brazil is not only a gateway to South American cooperation, but also the launchpad to international reach and expansion.

Following the delivery of this initial order, J.v.G. Thoma GmbH will be looking forward to an ongoing collaboration with the Brazilian company. From setup and initial training to setting the scene for a ramp up, J.v.G. Thoma will be there to provide expertise and assistance. Moreover, the company will be jointly responsible, along with the client, for the successful integration of the DESERT solar module factory.

In the future, bigger DESERT power plants will be set up on Brazilian soil, and together with existing turnkey production systems, they intend to take up a large share of the products and assets this sector will possess locally. J.v.G. Thoma plans to build up a local network of sales agents that can extend a premium offering to neighbouring countries in South America. Eventually, the company hopes to be able to expand its customer base to clients in North America.

Hans Thoma, general manager from the Thoma-group, is eager to acquire a substantial market share in Brazil, a growing country with tremendous potential for solar energy output. Having complied with local official procedures (Inmetro, TÜV, Fraunhofer CSP) and cleared the way for future business collaboration, he expresses his hope that the solar industry will henceforth expand quickly.

”Being able to introduce Brazil to the infinite opportunities of a solar industry is a privilege for J.v.G. Thoma GmbH, and one that we are extremely grateful for. At the same time, this placed the ball squarely in our court, and the pressure to get the ball rolling quickly was high. Now that the lengthy initial formalities are out of the way, we can focus on making this project a success.“

The first DESERT solar module production in BRAZIL! Let
Source: Fenzi SPA