FEVE, the European Glass Container Federation, and Weber Shandwick
Brussels won a Gold Stevie® Award in the 12th Annual International Business Awards programme for
the pan-European Friends of Glass campaign.
Here are the details:
Category: Communications or PR Campaign of the Year, Reputation/Brand Management - Gold
Client: FEVE – The European Glass Federation
Campaign: Friends of Glass ‘Look Beyond the Label’
Commenting on the award win, Michael Delle Selve, Senior Communications Manager at FEVE said:
“This award is a great recognition for the Friends of Glass campaign which is active across 11
European markets including France, UK, Spain, Italy and Germany and relies on the support of
thousands of people who believe glass is the best packaging option to preserve their preferred food
and drinks and keep them pure. Our message is simple, we want to urge consumers to ‘look beyond
the label’ when grocery shopping – not just in regards to the contents of their food and drink, but
also the packaging, which can significantly influence the quality and taste of what’s inside.”
Annick Boyen, CEO, Weber Shandwick Benelux said: “The Gold Stevie marks real success for Friends
of Glass and as an agency we wholly appreciate the partnership with FEVE. Our collaboration ranges
from strategic planning through to ambitious local market implementation across multiple channels,
all geared at allowing a trade association to engage with European consumers. Our combined efforts
focus on promoting the benefits of glass packaging in an approachable and informative way.”
Stevie Award winners were determined by the average scores of more than 200 executives
worldwide who participated in the judging process from May through early August.
The International Business Awards is the world’s premier business awards programme. All
individuals and organisations worldwide – public and private, for-profit and non-profit, large and
small – are eligible to submit nominations. The 2015 IBAs received entries from more than 60
nations and territories.
Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners
at a gala awards banquet at the Ritz-Carlton Hotel in Toronto, Canada on 23 October.
Source: FEVE /feve.org