New Duerr’s Citrus Jar Wins Best Packaging Design at World Food Innovation Awards

Ardagh Group and Duerr’s are proud to have has been awarded Best Packaging Design for their unique citrus jar at the World Food Innovation Awards, organised by FoodBev Media.

Judges were impressed by the design innovation in the intricate detailing of the jar’s texture, commenting:

‘Looks like peel, feels like peel! All round great packaging design. No wonder shoppers can’t wait to buy, use and then repurpose the jars.’

 They added: ‘This design strikes a perfect balance between meeting the aesthetic expectations of the customer and the practicalities of volume production.'

Ardagh’s designers were given a specific brief by Duerr’s Managing Director, Mark Duerr, to develop a totally unique jar that looked like, and felt like citrus fruit. What on paper sounded a straightforward project was in fact full of technical challenges. To create a stunning and tactile ‘citrus’ jar to the right size and scale, and replicate the peel effect.

Sales and Marketing Director, Richard Duerr, says: “We’re absolutely thrilled that our new jar has been awarded with best packaging design. The new packaging has totally transformed the fixture, with shoppers already saying they can’t wait to use the jars as anything from candle holders to cocktail glasses once the contents have all been enjoyed! Working with Ardagh to develop our new look has given us real on-shelf stand out, so it’s great to see their work commended.”

FoodBev Media Marketing Director Isabel Sturgess said: “Every year we are fascinated by the real level of innovation that is shown within the entries. We see new flavours, new concepts, all the way to clever packaging and successes in environmental responsibility. The World Food Innovation Awards really showcase the best of the best in the global food and beverage industry.”


”Being able to introduce Brazil to the infinite opportunities of a solar industry is a privilege for J.v.G. Thoma GmbH, and one that we are extremely grateful for. At the same time, this placed the ball squarely in our court, and the pressure to get the ball rolling quickly was high. Now that the lengthy initial formalities are out of the way, we can focus on making this project a success.“

The first DESERT solar module production in BRAZIL! Lets go ....
J.v.G. Thoma GmbH is delivering a DESERT turnkey production line to Brazil, the first of its kind and hopefully the first in many breakthroughs to leave the factory floor on their way to the largest country in South America. With a capacity of 30 MW, this is a small semi-automatic DESERT production line, but still a flagship in terms of DESERT solar module production and electricity generation in the country, now fully functional and ready to start with operation.

The machinery consists of DESERT production machines for high-efficiency DESERT solar modules built specifically for extreme hot climate, such as can be seen in deserts or in tropical areas. Made solely in Germany and built using the latest in DESERT and TROPIC module production, the systems inlcudes all cutting-edge technology.

Certified DESERT solar modules, DESERT containers, DESERT power plants and DESERT manufacturing machinery built using pioneering DESERT and TROPICS technology are now fully set up, and ready to perform. But powering on the machinery has been a long time coming. Up until recently, this advanced piece of equipment had been waiting for clearance at a port in Brazil. Now that the formalities have been dealt with, both J.v.G. Thoma and its customer in Brazil can get production under way.

J.v.G. Thoma GmbH is a company whose vision has always been to harness the infinite power of the sun and convert it into an inexhaustible supply of energy. But a vision such as this requires global reach, and this project has opened new doors. Brazil is not only a gateway to South American cooperation, but also the launchpad to international reach and expansion.

Following the delivery of this initial order, J.v.G. Thoma GmbH will be looking forward to an ongoing collaboration with the Brazilian company. From setup and initial training to setting the scene for a ramp up, J.v.G. Thoma will be there to provide expertise and assistance. Moreover, the company will be jointly responsible, along with the client, for the successful integration of the DESERT solar module factory.

In the future, bigger DESERT power plants will be set up on Brazilian soil, and together with existing turnkey production systems, they intend to take up a large share of the products and assets this sector will possess locally. J.v.G. Thoma plans to build up a local network of sales agents that can extend a premium offering to neighbouring countries in South America. Eventually, the company hopes to be able to expand its customer base to clients in North America.

Hans Thoma, general manager from the Thoma-group, is eager to acquire a substantial market share in Brazil, a growing country with tremendous potential for solar energy output. Having complied with local official procedures (Inmetro, TÜV, Fraunhofer CSP) and cleared the way for future business collaboration, he expresses his hope that the solar industry will henceforth expand quickly.

”Being able to introduce Brazil to the infinite opportunities of a solar industry is a privilege for J.v.G. Thoma GmbH, and one that we are extremely grateful for. At the same time, this placed the ball squarely in our court, and the pressure to get the ball rolling quickly was high. Now that the lengthy initial formalities are out of the way, we can focus on making this project a success.“

The first DESERT solar module production in BRAZIL! Let
Source: Ardagh Group S.A.