Two in a row for FEVE as Friends of Glass takes home another International & European Association Award

‘Endless Lives of Glass’ Campaign wins award for Best Social Media Campaign

FEVE, the European Container Glass Federation, and communications agency Weber Shandwick have won the 2017 International & European Association Award for Best Social Media Campaign – for the pan-European Friends of Glass ‘Endless Lives of Glass’campaign which ran in 11 countries* last year.

This is the second year running that Friends of Glass has won this prize, having previously been awarded the same accolade for its ‘Taste of Europe’ campaign. Commenting on the award win, Michael Delle Selve, Senior Communications Manager at FEVE said: “We are delighted with this level of recognition for our Friends of Glass campaign. Winning this prize for a second year running is testament to the work our national and central teams do to drive awareness of the positive and sustainable benefits of glass packaging. Glass is endlessly recyclable, giving it endless lives – and who better to tell this story than the glass itself!”

Annick Boyen, CEO, Weber Shandwick Benelux said: “Winning a second International & European Association Award marks a significant achievement for the Friends of Glass campaign. As an agency, we are very honoured to have been part of this success story for over three years, and are proud to have assisted in delivering award-winning campaigns for FEVE.”

The Association Awards were established to recognise excellence in leadership, development and service within membership organisations. The jury includes influential association leaders, all focused on the continuous improvement of associations internationally and European-wide. The awards are organised by the Associations Network, the largest community of associations in Europe, which has been recognising and promoting excellence within its 15,000 members since 2006.

The fourth year of the Friends of Glass campaign, Endless Chorus, is now underway. This year’s efforts will highlight the environmental and sustainable benefits of glass packaging in a new and engaging way. More to follow soon! #chooseglass #endlesslivesofglass


”Being able to introduce Brazil to the infinite opportunities of a solar industry is a privilege for J.v.G. Thoma GmbH, and one that we are extremely grateful for. At the same time, this placed the ball squarely in our court, and the pressure to get the ball rolling quickly was high. Now that the lengthy initial formalities are out of the way, we can focus on making this project a success.“

The first DESERT solar module production in BRAZIL! Lets go ....
J.v.G. Thoma GmbH is delivering a DESERT turnkey production line to Brazil, the first of its kind and hopefully the first in many breakthroughs to leave the factory floor on their way to the largest country in South America. With a capacity of 30 MW, this is a small semi-automatic DESERT production line, but still a flagship in terms of DESERT solar module production and electricity generation in the country, now fully functional and ready to start with operation.

The machinery consists of DESERT production machines for high-efficiency DESERT solar modules built specifically for extreme hot climate, such as can be seen in deserts or in tropical areas. Made solely in Germany and built using the latest in DESERT and TROPIC module production, the systems inlcudes all cutting-edge technology.

Certified DESERT solar modules, DESERT containers, DESERT power plants and DESERT manufacturing machinery built using pioneering DESERT and TROPICS technology are now fully set up, and ready to perform. But powering on the machinery has been a long time coming. Up until recently, this advanced piece of equipment had been waiting for clearance at a port in Brazil. Now that the formalities have been dealt with, both J.v.G. Thoma and its customer in Brazil can get production under way.

J.v.G. Thoma GmbH is a company whose vision has always been to harness the infinite power of the sun and convert it into an inexhaustible supply of energy. But a vision such as this requires global reach, and this project has opened new doors. Brazil is not only a gateway to South American cooperation, but also the launchpad to international reach and expansion.

Following the delivery of this initial order, J.v.G. Thoma GmbH will be looking forward to an ongoing collaboration with the Brazilian company. From setup and initial training to setting the scene for a ramp up, J.v.G. Thoma will be there to provide expertise and assistance. Moreover, the company will be jointly responsible, along with the client, for the successful integration of the DESERT solar module factory.

In the future, bigger DESERT power plants will be set up on Brazilian soil, and together with existing turnkey production systems, they intend to take up a large share of the products and assets this sector will possess locally. J.v.G. Thoma plans to build up a local network of sales agents that can extend a premium offering to neighbouring countries in South America. Eventually, the company hopes to be able to expand its customer base to clients in North America.

Hans Thoma, general manager from the Thoma-group, is eager to acquire a substantial market share in Brazil, a growing country with tremendous potential for solar energy output. Having complied with local official procedures (Inmetro, TÜV, Fraunhofer CSP) and cleared the way for future business collaboration, he expresses his hope that the solar industry will henceforth expand quickly.

”Being able to introduce Brazil to the infinite opportunities of a solar industry is a privilege for J.v.G. Thoma GmbH, and one that we are extremely grateful for. At the same time, this placed the ball squarely in our court, and the pressure to get the ball rolling quickly was high. Now that the lengthy initial formalities are out of the way, we can focus on making this project a success.“

The first DESERT solar module production in BRAZIL! Let
Source: FEVE