Encirc is helping its local community in Northern Ireland boost recycling levels and add value to the local economy, all in aid of a good cause.
More than 170,000 households across Northern Ireland are coming together with three local businesses, including Encirc, as part of a yearlong initiative, Recycling Rewards.
The scheme has been developed by Bryson Recycling in a bid to encourage people to recycle more paper, glass and plastics. For every tonne of these materials collected through their kerbside box service Encirc, along with other partners Cherry Plastics and Huhtamaki, will donate £1 to the Children's Heartbeat Trust.
Encirc reprocesses glass collected from Bryson Recycling on a weekly basis.
Eric Randall, Director at Bryson Recycling, which is part of Bryson Charitable Group, Northern Ireland's leading social enterprise said: "Our weekly kerbside box collections result in high quality materials that are recycled locally, which in turn helps sustain employment levels and improve economic growth. This is a great opportunity for homeowners and businesses to support charity and raise the profile of recycling.
"Throughout the duration of this campaign we estimate that around 10,000 tonnes will be recycled and reprocessed by Encirc, Cherry Plastics and Huhtamaki. This will generate £9.1 million which will be circulated back into the local economy.
"Recycling is easy, everyone can do it. We would encourage everyone with a kerbside box service to recycle as much as they can to help support the local economy and provide a lifeline to the Children's Heartbeat Trust who provide an excellent support network for children and their families at the Royal Victoria Hospital."
Fiacre O'Donnell, head of strategic development at Encirc added: "By using the kerbside boxes, people can not only help raise money for a very important local cause, but also help secure a more sustainable future for the area. Recycling just one glass bottle saves enough energy to power a computer for 25 minutes, so it's an initiative that benefits our communities in more ways than one. We'd definitely encourage as many people as possible to take part!"
Lynn Cowan, Fundraiser for Children's Heartbeat Trust added; "We are excited about working with the 'Recycling Rewards' campaign and partners involved. The charity provides practical and emotional support to children and young people with heart disease and their families across Northern Ireland."