LiSEC introduces product line for small and medium-sized businesses and growing industrial companies: base – engineered by LiSEC.
Machine construction company LiSEC will be introducing a new product gamma at the glasstec 2014 trade show in Düsseldorf. The series is called 'base' and includes lines and stand-alone machines for so-called 'emerging markets', i.e. small to medium-sized companies and growing flat-glass processing businesses in high-growth markets. Othmar Sailer, CEO of the LiSEC Group: "LiSEC is very successful in the high-end segment. We now want to offer our technology and experience in other segments."
base series – the idea
Besides two production lines (an insulating glass line and a cutting line), the base series from LiSEC also includes stand-alone systems like break-out tables, washing machines, assembly presses, bending machines, automatic butyl application machines, etc.; everything that is required to cut flat glass and process it into insulating glass. Othmar Sailer: "Products in the base gamma provide LiSEC quality at an affordable price. Our goal is to grow with the customer and make our user know-how available to a larger market. The most critical aspect for us is that our customers are satisfied, and that includes all segments."
base - engineered by LiSEC
The machines in the base series distinguish themselves through their heavy duty design and easy operation and are designed for easy installation. The entire series keeps in line with the core concept of economy: Spare parts are low-cost and service and maintenance work can usually be completed in-house. Sailer: "We're consciously introducing this product line under the LiSEC brand, because if it has LiSEC written on it; a high price-performance ratio throughout the product's life cycle is guaranteed. These new base products are no exception. In terms of quality and performance, we're uncompromising; the additional claim 'engineered by LiSEC' makes this point clear."
Another important feature of the base product series is the fact that products and machines only feature basic functions in terms of automation. The machines cannot be upgraded. They possess their own performance features and the number of options available has been consciously limited.
In order to highlight this independence within the LiSEC product range, the machines in the base series all feature high-quality anthracite-coloured paint and their own logo.
A LiSEC 'base IG' insulating glass line without options, freight and installation is available from a starting price of 130,000 euros; a cutting line of type 'base CUT' including loader and break-out table costs around 120,000 euros. Christian Krenn, who recently assumed management of sales at LiSEC for this new product series and possess more than 20 years of experience in the glass industry, says: "The amortisation rate of these machines is very short, and depending on the situation we also offer attractive financing conditions. This will enable many growing companies to use the highest quality machines for the production of high-quality glass products from a very early stage, which will also enable them to achieve the maximum level of customer satisfaction