Verallia launches glass-recycling programme in Portugal

Verallia Portugal has launched the ‘Garrafita visits school’ programme for 3 to 7 year-olds, in order to teach children the benefits of glass recycling and sustainability.

The glass-packaging manufacturer’s aim is to encourage children to promote recycling with their friends and families. The programme’s mascot, ‘Garrafita’ (the Portuguese nickname for ‘garrafa’ or bottle) interacts with the children during animations to explain the life cycle of glass.

Verallia believe that glass is the ideal eco-friendly material, as it is composed of natural minerals such as sand and limestone, as well being 100% recyclable. The Portuguese team is actively involved in local communities as part of its CSR programme.

In 2017, more than 80 children participated and benefitted from this programme. This year, Verallia Portugal will roll out a more comprehensive programme in the schools around its Figueira da Foz plant. The plant is located on the Atlantic coast, halfway between Lisbon and Porto.