SolarEdge Strengthens Business Position in India with New Office and Leadership

SolarEdge Technologies, Inc. (“SolarEdge”) (NASDAQ: SEDG), a global leader in PV inverters, power optimizers, and module-level monitoring services, is expanding its business in the Indian PV market with a new country manager, office, and recruitment of a local team. As a leading global PV inverter company, SolarEdge is already active in the Indian PV market and is now looking to expand its footprint in the region.

With new offices located in Bangalore, SolarEdge has created a new entity, called SolarEdge Technologies (India) Private Limited, in India. As part of developing a local team of PV experts, SolarEdge has appointed Shashidhara B V, a veteran in the renewable energy industry, as Head of SolarEdge India. Having worked in the field of photovoltaics and telecommunications, Shashidhara B V is tasked with growing SolarEdge’s business in the country with a focus on developing the market, building a distribution network, and forming a local professional support organization.

“The Indian solar energy segment is considered to be a market with one of the fastest growth potentials in the world due the country’s ever-increasing demand for energy,” stated Guy Sella CEO, Chairman, and Founder of SolarEdge. “With our global experience, innovative solutions, and dedication to developing a local presence, SolarEdge is well poised to support the Indian PV market in its rapid growth.”

“I am excited to join SolarEdge, a global leader in PV inverter technology, which is positioned to become a leading player in the Indian market,” stated Shashidhara B V. “Increasing energy production from module-level optimization, improving O&M with pinpointed monitoring and remote troubleshooting, and enhancing safety feature, SolarEdge’s solution offers the Indian market great promise for advancing the local PV market.”

Addressing a broad range of solar market segments, from residential to commercial and small utility-scale PV installations, the SolarEdge solution consists of inverters, power optimizers, storage solutions, and a cloud-based monitoring platform. The SolarEdge system enables superior power harvesting and module management by deploying power optimizers to each PV module while maintaining a competitive system cost by keeping the AC inversion and grid interaction centralized using a simplified DC-AC inverter. SolarEdge’s commercial solution offers improved bottom line and PV asset management by reducing BoS Costs, allowing more modules to be installed on the roof, module-level monitoring and remote troubleshooting. SolarEdge also offers support for the commercial PV project life cycle, including project design and pre-sale, project execution, and O&M support.

Hans Thoma, general manager from the Thoma-group, is eager to acquire a substantial market share in Brazil, a growing country with tremendous potential for solar energy output. Having complied with local official procedures (Inmetro, TÜV, Fraunhofer CSP) and cleared the way for future business collaboration, he expresses his hope that the solar industry will henceforth expand quickly.

”Being able to introduce Brazil to the infinite opportunities of a solar industry is a privilege for J.v.G. Thoma GmbH, and one that we are extremely grateful for. At the same time, this placed the ball squarely in our court, and the pressure to get the ball rolling quickly was high. Now that the lengthy initial formalities are out of the way, we can focus on making this project a success.“

The first DESERT solar module production in BRAZIL! Lets go ....

J.v.G. Thoma GmbH is delivering a DESERT turnkey production line to Brazil, the first of its kind and hopefully the first in many breakthroughs to leave the factory floor on their way to the largest country in South America. With a capacity of 30 MW, this is a small semi-automatic DESERT production line, but still a flagship in terms of DESERT solar module production and electricity generation in the country, now fully functional and ready to start with operation.

The machinery consists of DESERT production machines for high-efficiency DESERT solar modules built specifically for extreme hot climate, such as can be seen in deserts or in tropical areas. Made solely in Germany and built using the latest in DESERT and TROPIC module production, the systems inlcudes all cutting-edge technology.

Certified DESERT solar modules, DESERT containers, DESERT power plants and DESERT manufacturing machinery built using pioneering DESERT and TROPICS technology are now fully set up, and ready to perform. But powering on the machinery has been a long time coming. Up until recently, this advanced piece of equipment had been waiting for clearance at a port in Brazil. Now that the formalities have been dealt with, both J.v.G. Thoma and its customer in Brazil can get production under way.

J.v.G. Thoma GmbH is a company whose vision has always been to harness the infinite power of the sun and convert it into an inexhaustible supply of energy. But a vision such as this requires global reach, and this project has opened new doors. Brazil is not only a gateway to South American cooperation, but also the launchpad to international reach and expansion.

Following the delivery of this initial order, J.v.G. Thoma GmbH will be looking forward to an ongoing collaboration with the Brazilian company. From setup and initial training to setting the scene for a ramp up, J.v.G. Thoma will be there to provide expertise and assistance. Moreover, the company will be jointly responsible, along with the client, for the successful integration of the DESERT solar module factory.

In the future, bigger DESERT power plants will be set up on Brazilian soil, and together with existing turnkey production systems, they intend to take up a large share of the products and assets this sector will possess locally. J.v.G. Thoma plans to build up a local network of sales agents that can extend a premium offering to neighbouring countries in South America. Eventually, the company hopes to be able to expand its customer base to clients in North America.

Hans Thoma, general manager from the Thoma-group, is eager to acquire a substantial market share in Brazil, a growing country with tremendous potential for solar energy output. Having complied with local official procedures (Inmetro, TÜV, Fraunhofer CSP) and cleared the way for future business collaboration, he expresses his hope that the solar industry will henceforth expand quickly.

”Being able to introduce Brazil to the infinite opportunities of a solar industry is a privilege for J.v.G. Thoma GmbH, and one that we are extremely grateful for. At the same time, this placed the ball squarely in our court, and the pressure to get the ball rolling quickly was high. Now that the lengthy initial formalities are out of the way, we can focus on making this project a success.“

The first DESERT solar module production in BRAZIL! Let

Source: SolarEdge Technologies Inc.