North America, a division of Ardagh Group and the largest domestic manufacturer of glass bottles for the U.S. wine market, announced today the launch of a new 187ml single-serve glass wine bottle. An expansion to Ardagh’s single-serve portfolio, this new 187ml wine bottle illustrates Ardagh’s unique capabilities in the wine market.
Single-serve wine bottles are increasingly popular among consumers and represent a significant new category in the overall wine market. According to Mintel, one of the four trends that will continue in 2019 is growth in food and beverage products in single-serve portions. Smaller format bottles allow wineries to expand into new markets and occasions, attracting consumers with the ability to mix-and-match varietals and sample products without committing to a multi-serve format.
GPS Global Brands is a Business Development Company focused on providing luxury single-serve options for the wine industry, and other premium categories, such as RTD cocktails and emerging categories. Matt Wood, CEO, and the GPS team, worked closely with Ardagh to design and develop its new 187ml wine bottle used for multiple brands to bottle single servings, available in 24-pack cases.
“Luxury single-serve gives premium brands a new opportunity to connect with customers in the vital by-the-glass space, while providing a range of new sales channels,” said Matt Wood, CEO of GPS Global Brands. “Our customers are drinking less, but better. Since glass is the only vessel for fine wine, we went to the leading glass manufacturer for wine bottles, Ardagh Group. Their professional design team helped us bring our patent-pending format to life and allowed us to proudly make it right here in the USA.”
Enhancing the appeal of the bottle’s convenient format design is the glass bottle’s status as a 100% infinitely recyclable package, something of importance to GPS Global Brands.
Glass bottles are 100 percent and endlessly recyclable, and they can go from the recycling bin to the store shelf in as little as 30 days. Glass wine bottles preserve the true taste of the product and deliver great shelf appeal and brand differentiation in a premium, sustainable package.
“Ardagh Group enjoyed collaborating with GPS Global Brands to create this new 187ml single-serve wine bottle, incorporating GPS’s vision and Ardagh’s New Product Development team’s design and manufacturing expertise to create something unique to the industry,” said Jeff Oberti, Vice President of Sales for Ardagh Direct. “This bottle was designed to run efficiently on both manufacturing and filling lines, in addition to being aesthetically pleasing to the eye.”
Ardagh is dedicated to the wine market with capabilities and resources to grow with wineries every step of the way. For vintners in the U.S. interested in purchasing glass wine bottles by the pallet, the BOB platform offers convenient online ordering, and payment via credit card or PayPal.