‘Endless Lives of Glass’ Campaign wins award for Best Social Media Campaign
FEVE, the European Container Glass Federation, and communications agency Weber Shandwick have won the 2017 International & European Association Award for Best Social Media Campaign – for the pan-European Friends of Glass ‘Endless Lives of Glass’campaign which ran in 11 countries* last year.
This is the second year running that Friends of Glass has won this prize, having previously been awarded the same accolade for its ‘Taste of Europe’ campaign. Commenting on the award win, Michael Delle Selve, Senior Communications Manager at FEVE said: “We are delighted with this level of recognition for our Friends of Glass campaign. Winning this prize for a second year running is testament to the work our national and central teams do to drive awareness of the positive and sustainable benefits of glass packaging. Glass is endlessly recyclable, giving it endless lives – and who better to tell this story than the glass itself!”
Annick Boyen, CEO, Weber Shandwick Benelux said: “Winning a second International & European Association Award marks a significant achievement for the Friends of Glass campaign. As an agency, we are very honoured to have been part of this success story for over three years, and are proud to have assisted in delivering award-winning campaigns for FEVE.”
The Association Awards were established to recognise excellence in leadership, development and service within membership organisations. The jury includes influential association leaders, all focused on the continuous improvement of associations internationally and European-wide. The awards are organised by the Associations Network, the largest community of associations in Europe, which has been recognising and promoting excellence within its 15,000 members since 2006.
The fourth year of the Friends of Glass campaign, Endless Chorus, is now underway. This year’s efforts will highlight the environmental and sustainable benefits of glass packaging in a new and engaging way. More to follow soon! #chooseglass #endlesslivesofglass